Cashmere Wrapping is a small business which sells high quality scarves, hand crafted in Nepal. When the owner moved to Boise from Seattle – she decided to market her products, using real people, wearing the scarves, in authentic Idaho locations.
Although the photo shoot, was meticulously organized and designed, working on location provided opportunities to bounce around to various locations, making decisions, while pivoting to grab moments which made the difference in showing the elegance of the scarves and the fun when wearing them.